Run a free $20,000 giveaway. Keep 100% of the sponsor revenue.
We front the prize. You sell the sponsorships. Zero cost to you, with real revenue opportunity.
- Prize pool
- $20KPrize pool
- Winners
- 20Winners
- Campaign run
- 4 wksCampaign run
- Sponsor slots
- 11Sponsor slots
A free, white-labeled cash contest you run in 30 minutes
Summer Cash is a free, white-labeled contest for radio and TV stations. audience funds the entire $20,000 prize pool. You launch your branded contest in under 30 minutes, sell sponsorships to local advertisers, and keep 100% of the revenue. One $1,000 winner drawn each weekday for four straight weeks.
Real revenue, zero risk
$0 out-of-pocket
audience fronts the entire $20,000 prize. You sell the sponsors, you keep the revenue.
Real sponsor revenue
11 sponsor slots structured across 4 tiers. Full sell-through is between $17K and $71K depending on market size.
Launch in less than 30 minutes
Sign up and your branded contest page is live. We host it.
Sales kit included
A pricing sheet for your market plus a how-to-sell playbook for your sales team.
Compliance handled
Official rules, winner paperwork, and tax forms all included. No legal lift.
Built-in lead capture
Listeners opt in when they enter. You walk away with a fresh email list.
From signup to payout in six steps
- 1
Sign up
Fill out the form. We provision your branded contest page and generate a market-specific sales kit (pricing sheet + how-to-sell guide).
- 2
Sell your sponsors
Use the kit to pitch local advertisers. Most stations close their Presenting Sponsor in week 1. You keep 100% of every dollar.
- 3
Send us your sponsor logos
As deals close, send us your sponsor logos and we add them to your contest page.
- 4
Launch your contest
Embed on your existing site or use the free white-labeled page we host. Start announcing your weekly keyword on-air.
- 5
Run for 4 weeks
Listeners enter using the keyword. One $1,000 winner drawn each weekday from your station's entries. audience handles prize fulfillment, winner paperwork, and tax forms.
- 6
Wrap with a performance report
Full report on entries, leads captured, and sponsor impressions, built to help you renew sponsors for the next run.
Built to pay you back
We cover the $20,000 prize. You pocket the sponsor revenue.
| Market | 60% sell-through | Full sell-through |
|---|---|---|
| Small | ~$10,500 | $17,500 |
| Medium | ~$21,300 | $35,500 |
| Large | ~$42,600 | $71,000 |
What broadcasters are seeing with audience keyword contests
Stations of every size use audience keyword contests to turn listeners into first-party data and new sponsor revenue. Summer Cash gives you the same playbook, with the $20,000 prize funded for you.
📻 iHeartMedia
A keyword cash contest that filled the funnel and opened new revenue
52M
entries funneled onto pages iHeart owns, across 850+ stations
Across 850+ stations, listeners tuned in for an on-air keyword and entered to win $1,000 on a branded page the station owns.
- New revenue surface: sponsorable entry and opt-in pages built into the contest
- Hourly listening: a measurable lift in tune-in, the behavior that moves Nielsen ratings
- First-party data: millions of profiles enriched with real demographic data
📡 Cox Media Group
Turning daily keyword contests into audience and revenue
600K+
users participated across three keyword campaigns
On KISS 104.1 in Atlanta, listeners won $1,000 five times every weekday, entering an on-air keyword on the station app or website.
- Completed entries: millions of entries across the three promotions
- Unique users & emails: hundreds of thousands of new users, with more than 50% of entries coming from new users
- Email engagement: millions of confirmation emails sent, with an average open and activation rate of 44%
- Daily average: 35,000 entries per day during the promotion period
“This shift from quantity to quality has been remarkable. Not only do we have their email addresses now, but we’re also seeing increased page views and programmatic revenue. It’s not just about numbers anymore; it’s about building a loyal and engaged audience that wants to stick with us.”
Amanda Allwood
Director of Promotions & Marketing, Cox Media Group
Everything you need, done for you
Fully branded experience
- Contest execution
- $20,000 in prizing, 1 daily national grand prize of $1,000 for 20 days
- Official rules
- All applicable winner paperwork and tax information
- Promotion graphics
Seller kit
- Pricing / packaging tailored to your market
- How-to-sell guide
Frequently asked
Why is this for free?+
audience builds tools that help broadcasters monetize their audience. We're confident enough in what we've built to invest $20,000 in showing you it works. Run Summer Cash. Keep the sponsor revenue. Keep the leads. If we earn the right to be part of your day-to-day after that, great. If not, you walked away with real revenue and zero risk.
Do I have to sell all 11 sponsorships?+
No. The package is designed so you fill what you can and still come out ahead. Your sales kit includes a recommended sell order, Presenting and Daily Prize Sponsor.
What if I can't sell any sponsors?+
You still run the contest, build your listener email list, drive traffic to your site, and walk away with a brand-building moment for your station. You don't owe audience anything. We still front the $20K prize.
Who handles the prize payout?+
audience does. We issue the daily $1,000 winner checks, send the required tax forms (1099-MISC), and handle all winner paperwork. You don't touch the prize money.
Can I run this if I'm an independent station?+
Yes. Pricing is set by your market size, not your ownership structure. A single major-market independent runs the same package as one station inside a 100+ station broadcaster.
How long does setup take?+
Less than 30 minutes. Fill out the form and your branded contest page is ready to use. Sponsor logos get added as you sell them.
What kind of advertisers should I target?+
Presenting Sponsor and Prize Sponsor sell well to banks, hospitals, car dealers, and grocery. Keyword Sponsors fit high-frequency advertisers (mattress stores, attorneys, restaurants). Supporting Sponsors are easy adds for advertisers already buying spots from you.
What happens after the 4 weeks?+
You receive a performance report (entries, leads, sponsor impressions) built to help you renew sponsors. Most stations re-up their Summer Cash sponsors using audience's paid contest tools.
Is the $20,000 prize real? My listeners will ask.+
Yes, audience funds the full prize pool. Official rules, prize verification, and tax documentation are all real and legally vetted. We provide trust-strip content for your contest page.